The Pillars of Success – Interview with John Rivers

Interview with John Rivers Founder & CEO of 4R Restaurant Group
Retiring as president of a $1.5 billion dollar company, John Rivers left a career of twenty years in Healthcare to pursue a lifelong dream of opening a restaurant. In 2009 John created his first concept, 4 Rivers Smokehouse, which quickly became one of the fastest growing restaurants in the southeast. With fourteen locations in Florida and Georgia, the success and popularity of his 4 Rivers Smokehouse and his second concept, the Southern-inspired COOP, have garnered national recognition. MSN named 4 Rivers as the #1 BBQ restaurant chain in the country, Nation’s Restaurant News recognized 4 Rivers as one of their top five breakout brands. Restaurant Business named John as one of the Power 20 Leaders in the restaurant industry, Orlando Magazine included him among Orlando’s “50 Most Powerful, 15 to Watch”, and John has twice been named a finalist for the Ernst & Young Entrepreneur of the Year Award.
John has twice been invited to cook at the prestigious James Beard House in New York City and has enjoyed participating at the Food Network South Beach Wine & Food Festival and the Atlanta Food & Wine Festival for the last 7 consecutive years. He has appeared on numerous television shows and has been featured in national publications including Food & Wine, Bon Appetit,, USA Today, Cigar Aficionado, Business Insider, Cooking Light Magazine, and Paula Deen Magazine. John also authored his first book, “The Southern Cowboy Cookbook,” that has enjoyed success at Barnes & Noble, Costco and John launched a line of retail and manufactured products currently enjoying shelf space at Publix & Costco and being distributed nationally by partners such as Sysco, US Foods, and Aramark and Sodexo.
A graduate of Florida State University College of Business, where he serves on the Board of Governors, John chairs the 4R Foundation and is co-founder of Winter Park’s largest culinary festival; “Cows ‘n Cabs”. John lives in Winter Park with his wife Monica and two children, Jared and Cameron where he serves on the boards of numerous school, church, and charity organizations.

Quotable Quote’s

If its too easy, its not worth doing
If your dream doesn’t involve a miracle it is not big enough
One of the greatest gifts you have to offer is your gift and ministry of availability
You have a chance to make it happen if you stay faithful, keep God at the center of your dream, and be persistent
Sometimes your situation does not change but your perspective does…. and that is powerful enough to move mountains
I achieved “success” being a ceo of a big company, but I didn’t achieve happiness till I cooked at a fundraiser for a little girl with brain cancer
Happiness comes from pursuing your God given passion and doing it to help other people…when you do what you were made to be and doing it for the right reason, thats when you come alive

About the author, Edwin

From Green Beret to Private Equity...

Hello, my name is Edwin, I am a social iMpact investor and a managing partner of a private equity management group, Vertical Fund Management. I believe in People 👨‍👩‍👧‍👦 | Purpose 🌎 | Profit 💰 and this is reflected not only in the mission of my company, but will be the topic for an upcoming podcast I will be hosting.

My fund and I are focused on addressing an epidemic social dilemma seen throughout the US today, the Veteran dilemma of Homelessness 🏚, Unemployment 🛒 and the loss of a Purpose Driven Life. Our goal is to eradicate this dilemma by addressing sustainability, conservational, and technological social challenges through Real Estate Investing.

Why is the Veteran dilemma so close to my heart? Having been honorably discharged after 13 1/2 years of service in the United States Army, with multiple combat tours as an Infantryman, and as a Green Beret, I experienced the challenges that veterans go through; adapting to civilian life again, finding purpose after the service, struggles with the experiences I endured and lived through, and most importantly how to reintegrate with my family.

We have all heard the statistic of veteran suicide rate being higher than their civilian counterparts. The veteran community also suffers from increasing homelessness and struggles with readjusting to civilian life and more importantly finding their new life's life's purpose outside of the military.

I believe that the veteran community's dilemma can be solved by addressing sustainability, conservational and technological social challenges through real estate investing, and this is exactly what my fund and I are focused on solving. If you would like to find out more about becoming a guest on the podcast becoming a partner investor with our fund, or how your organization can partner with us to address Veteran Homelessness 🏚, Unemployment 🛒 and the loss of a Purpose Driven Life, please reach out via email

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